newsletter 6-20

June 20, 2025 • Estimated Reading Time: 10 minutes

Hey ,

It's late. You're lying in bed, scrolling through another story about someone's $100K month or seven-figure launch.

And your brain starts spiraling.

Should I pivot to B2B like she did? 

What about the course idea I keep shelving? 

Do I even want to be on Instagram anymore? 

Am I building the wrong thing? Again?

You tell yourself you're just being strategic. But deep down, you're caught in a loop. 

You research more. Rethink everything. Then do it all over again.

Here's what I've noticed after working with hundreds of women stuck in this same loop:

You're not confused. You're avoiding commitment. 

And look, I get it. Not because you're flaky, but potentially because you're grieving.

The real reason choosing feels so hard

When you stand at a decision point in your business: your offer, niche, platform, audience… it's not just a business choice.

It's an identity shift.

If I go all in on corporate consulting, am I walking away from my creative side? 

If I build the personal brand, does that mean I'm not a "serious" entrepreneur? 

What if I choose wrong and lose two years chasing the wrong thing?

That knot in your chest? That tension in your body?

That's not strategy stress. That's grief.

You're grieving the versions of yourself you might not become.

And no one tells you that entrepreneurship requires that kind of emotional maturity. 

That letting go of options is part of becoming the woman who can hold more.

What successful women do differently

The most grounded, successful entrepreneurs I know don't have perfect clarity. They have decision capacity.

They commit before they feel fully ready. They make choices without perfect data. They get emotionally neutral about pivoting later.

What they've built isn't a perfect plan. It's inner stability. And honestly, that's way more valuable.

They understand that clarity is the result of commitment, not the prerequisite.

And they trust that choosing one path doesn't erase the others. 

It just creates focus. Focus creates traction. 

And honestly? That's how you start trusting yourself again.

The 3-Day Reset (Try this if you're stuck)

Day 1: Brain dump
Write down every idea you're holding. For each one, ask:

  • What excites me about this?

  • What scares me?

  • Would I regret trying and failing, or never trying at all?

Day 2: Body check
Say each option out loud. Notice what happens in your body. Open or tight? Light or heavy? Your nervous system knows what your mind is still negotiating.

Day 3: Decide
Pick the one that feels clear in your gut, even if your brain still wants to analyze. Then commit with boundaries:

  • 90 days minimum

  • No second-guessing for the first 30

  • Define success as progress, not just profit

Look, here's the thing

You don't need to keep all your options open. You need to actually move forward.

Choosing doesn't mean you're locking yourself into one identity forever. It means you're resourcing your energy toward what matters now.

You can integrate the other parts of you later. You can come back to the dream you paused. You can evolve when your capacity expands.

But first, you need to make one decision. You need to back yourself in one direction. You need to stop researching and start doing.

Because indecision is what's keeping you stuck. Not lack of clarity. Not a "better" strategy. Just the unwillingness to choose.

And if you're honest, you already know what's calling you.

The one that feels both obvious and terrifying. That's probably your answer.

XO,
Natalie

🎧 I did NOT expect this episode to pop off the way it did, but clearly you’re all ready for a deep dive on personal branding. Here’s a 15 minute masterclass to help you build a rock-solid personal brand in 90 days.

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🤖 If you haven’t trained your AI to be your idea partner yet, I have something for you. Our 60-minute masterclass shows you exactly how to integrate it into your business without sounding robotic. Then, you can take your responses to the 3-Day Reset above and map out your next 90 days with clarity. Grab the masterclass here.

The 90/10 Strategy Filter

Use it when: You're caught between two ideas, offers, or marketing plans that both sound good, but you're stuck in analysis mode.

What it is: A simple question to cut through the noise and make a strategic decision faster:

Which option has a 90% chance of working if I fully commit and only a 10% chance of working if I keep overthinking it?

Most strategies aren't broken. They're just under-resourced. Your energy is split. Your messaging is diluted. Your timeline is inconsistent.

So instead of asking: Which one is best? Ask: Which one could become the best if I actually focused?

How to use it: Take your two options. Ask yourself:

  • Which one do I secretly already believe in, but I'm scared to go all-in on?

  • Which one would create compound traction if I stopped second-guessing it?

  • Which one feels "risky" only because it demands my full self?

That's your move.

Why it works: Because the problem isn't your options. It's your unwillingness to choose one long enough for it to work.

This filter flips the question from "What's smartest?" to "Where will my full commitment actually pay off?" And that's the needle mover.

🚀 The Société: Your go-to membership for building a Freedom-Based Business™ with 60+ templates, weekly coaching, and a powerful community of women entrepreneurs. Join the membership here.

👩‍👧 CEO Mama Membership: A membership designed for entrepreneurial moms balancing business and motherhood with expert guidance and a supportive community. Apply to be a member.

Meet the Students Behind the Wins
Freedom Fast Track is our signature program for building one funnel that works - from ideal client to offer to sales system.
When we wrapped our latest cohort, we weren’t looking for perfect funnels. We were looking for alignment. These founders showed up with clarity, heart, and strategy. The results speak for themselves.
Whether you’re starting from scratch or scaling fast, their stories are proof of what’s possible with the right foundation.

Stephanie’s journey started with her own downsizing story - leaving behind the pressure to “keep up,” filing for bankruptcy, and discovering the freedom of living small. That path became her purpose: helping overwhelmed moms in tight quarters create calm, functional spaces they’re proud to call home.

Her content exploded. In just four months, she grew to over 500K Instagram followers, scaled her Amazon affiliate revenue to six figures, and built an email list of 23,000+ subscribers. But her business was dependent on daily posting - without structure or sustainability.

Inside Freedom Fast Track, Stephanie launched a 7-day challenge that brought in 2,000+ leads, sold out her founding membership, and created a funnel that reflects her mission while freeing her from the constant pressure to post.

She didn’t just simplify homes, she simplified her business. Her story is proof that audience size alone isn’t enough. It’s the system behind it that creates true freedom.

Seth didn’t just define her niche - she built a program around her dream student’s exact needs. A cancer survivor with dual master’s degrees and a mission to elevate nontraditional tech talent, she launched her first course, The Analyst Edge, with zero sales experience and enrolled five ideal clients within eight weeks.

Her live webinar funnel worked because her ICA work was airtight. She knew who she was speaking to and how to serve them.

With one viral LinkedIn post, a standout Stakeholder Simulation, and a 6-week program that students call “a mini internship,” Seth’s funnel is proof: when your message lands, sales follow.

Nadia built her first business from a laundry room on a military base. Now she runs a multimillion-dollar company helping women master Facebook Ads and organic funnels with heart and strategy.

Before FFT, Nadia had the assets: a funnel, a sequence, even a successful $27 offer… but it wasn’t converting. Every time things flopped, she’d burn it all down and start over.

FFT changed that. She raised her webinar sign-up rate from 16% to 51%, aligned her message, and learned to refine what she already built instead of rebuilding. Her story is a masterclass in clarity and optimization - proof that the gold isn’t in starting over. It’s in getting smarter about what’s already there.

→ Want to build your own sales engine? Join the FFT waitlist for early access when doors open next.