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What’s working on IG right now


Hey ,
I hit 300K on Instagram this week, and I’m so excited to share what I’ve learned with you!
To be honest with you, for the longest time I didn’t prioritize my personal account. I was always focusing on the Bossbabe account - and that always worked (I mean, we have millions of followers there).
But I really wanted to crack the code and double down on my own page.
So I started implementing what I’ve been learning about the new algorithm… and look what happened:
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I’ve also been growing our CEO Mama account over the last few months and we’ve now surpassed 16,800 followers on a very niche account.
And here’s what I want you to know about all of this:
I didn’t do it by posting more (or chasing trends).
It happened because I cracked the code on what to post right now - the kind of content that actually resonates, gets engagement, and speaks directly to the people you want to attract.
And from talking to so many of you, I know this is exactly where you feel stuck.
You’ve told me:
“I never know what to post.”
“My content isn’t getting engagement.”
“I feel deflated every time I show up.”
“I want to grow, but nothing I try is working.”
“I just want to know what actually leads to clients.”
So I created something to help you. No overwhelm and no unrealistic expectations.
Just a simple, guided Content Challenge for January.
Starting January 12th, you’ll get one short, strategic prompt each day telling you exactly what to post + why. These daily actions compound into real engagement and growth.
XO,
Natalie
P.S. The price will increase soon (it’s a steal as is) and this live challenge will only happen one time - so save your spot here before the price goes up!

