this is what drives sales

Hey ,

There’s something that really bugs me.

My most downloaded freebies are the ones designed to help you grow a following on social media…

But then when I actually dig into asking our community what they want and are struggling the most with:

It’s sales.

It’s always sales.

But, somehow, we’ve been convinced that the answer to getting more sales is to get more followers, and it couldn’t be further from the truth.

The secret to getting more sales… is focusing on sales activities.

Yup, the uncomfortable stuff that we don’t like to look at because we’ve told ourselves a story that it’s hard or we don’t understand it.

That’s nothing but a story.

Let’s dig into it.

Why Followers Feel Like the Answer

Getting more followers feels tangible and immediate. It’s a number you can see go up daily. Many people think more followers = more success (or at least the appearance of it). But while followers are great for visibility and brand growth, they don’t automatically equate to sales.

That’s where the disconnect happens: Followers can give you validation, but they don’t necessarily build sustainable revenue. People instinctively know this — hence choosing the funnel over followers when given the choice.

Here’s What Really Matters

Having a large audience is powerful as a business owner, but only if you know how to turn that audience into paying customers. This is where a well-built funnel comes into play. A funnel doesn’t just bring you followers or visibility; it takes your audience on a journey and converts their interest into revenue. And that’s what scales your business.

Now, here’s the thing — you don’t need a massive audience to build a successful funnel. Even if you don’t have thousands of followers, there are plenty of ways to fill your funnel with quality leads. And guess what? It’s not rocket science!

The Perfect Combo

Imagine having a strong funnel in place and growing your following. Every new follower is a potential lead that gets nurtured through your funnel, leading to consistent, scalable income. That’s the sweet spot — combining visibility with a system designed to convert.

What Should You Focus on Right Now?

If you’re still working on building your audience, great — keep doing that! But don’t forget to invest time into creating a funnel that works for you on autopilot. That way, when those followers come, you’ll have a system in place to turn them into paying customers.

And here’s the best part: I’m running a free training next week on exactly how to build a funnel that generates revenue for your business every single day, on repeat. Whether you have an audience or not, I’ll walk you through the step-by-step process of building a system that works.

Click here to sign up for my free training!

Don’t be the person who shies away from the thing you actually want, just because you don’t believe you’re capable (or deserving) of it… or that success like that, doesn’t come to people like you.

Listen, I walk my walk and I talk my talk. Here’s a screenshot to show an example of daily revenue in our business:

and guess what it’s from?

FUNNELS.

(well, more accurately: a sales engine… and you’ll get the full BTS on that next week)

Please remember: Followers are only as valuable as the systems you have in place to serve them — and I promise that you can build a funnel that works… even if you’re not seeing audience growth yet.

XO
Natalie

🚀 Thousands of entrepreneurs have signed up for my free masterclass next week, and I have been prepping my slides to make sure I’m leaving no stone unturned. This will be, by far, my best live training yet — and I decided to host it on 3 different days to make sure you can join me. Once it’s over, it’ll disappear (and it won’t happen again this year)… so if you have big business goals for 2025, you need to be in this room.

👀 Can’t wait until my free masterclass next week to start understanding what your funnel could look like? I’ve put together a brand new mini training right here, where I’ll give you the exact download on how my most successful funnels look.