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These 20 hooks changed everything for us

Hey ,

One thing we’ve noticed, both inside our community and across the industry, is this:

Most people are putting so much effort into their content… but not enough into the first moment that gets people to stick around.

Your hook is the moment someone decides whether to keep scrolling or stay and engage. And in content marketing, that split second becomes the very first step of your funnel.

If your hook captures attention, everything that comes after: your story, your value, your CTA, your offer, actually has a chance to work.

That’s exactly why we created The Viral Hook Vault for you - so you can download it for free right now and start using proven, high-performing hooks right away 🙌

Inside, you’ll find:

  • 20 hooks from our highest-performing content (across Reels, carousels + stories)

  • Universal templates you can adapt for any niche or message

  • Breakdowns of why each hook works, based on psychology + pattern recognition

  • A plug-and-play AI prompt so you can generate fresh hooks anytime you’re stuck

These are the exact patterns we use to increase reach, improve watch time, strengthen the top of our funnel, and make sure every piece of content actually gets the visibility it deserves.

A stronger hook means stronger content. And stronger content means a healthier sales funnel, from the very first touchpoint.

Dive in and then tag us @bossbabe.inc with what you create. We’d love to see it!

XO,
Team Bossbabe