the fundamental ceo change I was missing

Hey ,

When I first started growing Bossbabe, I thought strategy was everything.

What to post.
What to sell.
How to launch.

And while strategy is critical — what I learned later was that your mindset will always be the ceiling of your business.

You can have the best tactics in the world, but if you're thinking small, chasing the wrong things, or running your business on hustle instead of clarity... you’ll eventually burn out.

That’s exactly where I found myself a few years ago — stuck, even though on paper, things looked good.
It wasn’t more information I needed. It was a new way of thinking.

That shift didn’t happen by accident — it happened because of my mentor, Brendon Burchard.
Working with Brendon fundamentally changed how I operate as a CEO and a creator.

It helped me build systems that didn’t just grow revenue — they gave me freedom.
It helped me move from reactive to strategic.
It helped me stop playing small, and start leading from a bigger, more sustainable place.

If you’re feeling stuck, overwhelmed, or like you’re working way harder than your results are showing...

Start here:

Your 3-Step Mindset Reset:

1. Raise your ambition. Most people set goals based on their current reality, not their true potential. Think bigger.

2. Fix your focus. Stop reacting to everything. Choose one core outcome to drive toward each week.

3. Install better habits. It’s not one big move that changes everything. It’s small, consistent shifts that stack over time.

If you can master these three, your strategy finally has something strong enough to stand on.

And if you want to go deeper?
On April 29, Brendon is hosting a free, private Zoom training on exactly how to build a sustainable, coaching business around your expertise. Whether you’re a coach or not, I know being in this room will only help your business.

He’s pulling back the curtain on the real systems and shifts that most entrepreneurs never get taught.
Seats are limited — and honestly, this isn’t the kind of training you want to miss. You can save your spot right here.

XO,
Natalie

📆 I’m hosting a brand new live masterclass on establishing recurring revenue in your business on April 25 — and it’s everything I wish I had when I was stuck in hustle mode. I’ll be breaking down the exact membership model I’ve used to create consistent, predictable monthly income (without launches or a huge audience). If you’re craving stability, simplicity, and sales you can count on, this is your blueprint. Get registered for free here.

📩 Coaches: I created a free video training + workbook that breaks down the #1 thing you need to attract ideal coaching clients + build your email list. This is the exact strategy I teach inside our paid programs — it’s simple, scalable, and it works (even if your audience is small). You can complete the training + walk away with a clear, actionable plan to grow your leads list — all in under 2 hours. Download it here.

The 1-Hour Business Audit

What to do:
Block 1-hour this week to review your business activities with a critical eye.

Ask yourself:

• What’s actually generating leads, sales, or growth?

• What’s draining time, money, or energy without a clear return?

• Where are bottlenecks slowing things down?

Why it matters:
Without regular audits, it's easy to spend months busy but not actually moving forward.
A quick check-in now can unlock hidden opportunities and eliminate what’s weighing you down.

How to action this:
Listen to this week’s podcast episode where I walk you through the exact business audit process I complete each quarter to spot quick wins and unblock growth. Then, set aside the time to follow the process.

🚀 The Société – Your go-to membership for building a Freedom-Based Business™ with 60+ templates, weekly coaching, and a powerful community of women entrepreneurs. Join the membership here.

👩‍👧 CEO Mama Membership – A membership designed for entrepreneurial moms balancing business and motherhood with expert guidance and a supportive community. Apply to be a member.