The $50K mistake entrepreneurs make with AI

Hey ,

Most entrepreneurs think AI will make their content better.

But here’s your reality check:

AI isn’t making your content better.
It’s making mediocrity more expensive.

Last week, a client forwarded me her AI-generated email sequence.

Technically flawless. Grammatically perfect. But, completely soul-less.

“It sounds like every other business coach,” she said. “I’ve spent $50K on copywriters and AI tools over the last 6 months, and it all reads like it could have been written by anyone, for anyone.”

The problem isn’t the technology.
It’s how we’re using it.

Why Most Entrepreneurs Get AI Wrong

I’ve created over 15,000 pieces of content and trained AI systems across multiple businesses. The same pattern keeps showing up:

✅ Entrepreneurs master basic content creation.
✅ They get excited about AI’s potential.
✅ They invest in tools, hire AI specialists, spend months perfecting prompts.
✅ Their content becomes more polished… but loses what made it convert: their unique voice and strategic insights.

Most people treat AI like a replacement instead of an amplifier. They outsource their thinking instead of enhancing it.

How To Actually Win With AI

After 6 months of testing AI in every part of our content operation, here’s what I know:

✅ AI should make your voice louder, not different

My Real AI Content Workflow

Here’s how I actually use AI in my business:

Step 1: Strategic Foundation (100% Me)

• Core ideas, insights, and frameworks come from my experience and client results.

• I decide what I want to teach or communicate before involving AI.

Step 2: AI Amplification (Co-Creation)

• AI helps expand angles, pressure-test concepts, and refine structure.

• I use it strategically, guided by my frameworks and goals.

Step 3: Continuous Training (Dynamic Partnership)

• I don’t just use AI, I train it:

  • Feeding it my highest-converting content

  • Teaching it my brand voice, tone, and nuance

  • Updating it with new frameworks and shifts in language as my work evolves

• Each interaction improves its future outputs, making AI an evolving team member, not a static tool.

Step 4: Voice + Brand Integration (Final Filter)

• I review all outputs to ensure brand alignment, emotional nuance, and voice consistency.

• My judgment is the final gate before anything goes live.

Step 5: Optimization & Performance Analysis (Data-Driven Refinement)

• AI analyzes performance data to identify what resonates most. I use these insights to refine future strategy and continuously strengthen content and funnels.

Bottom Line

AI can’t replace your insights. But it can help you express them better.

The entrepreneurs winning with AI aren’t using it to think for them. They’re using it to:

✔️ Process information faster
✔️ Explore ideas more deeply
✔️ Optimize their natural voice
✔️ Scale authentic insights efficiently

If your content is becoming more generic with AI, you’re not investing in technology. You’re outsourcing your competitive advantage.

What To Do Next

If you’re interested in building out a system that has your AI executing as your CMO, you’re going to want to be in Summer School. We’re about to kick off, so you’ll have to be fast to grab one of the last spots. Click here to enroll. 

This isn’t about AI thinking for you.

It’s about AI thinking with you - so your unique voice gets louder, not lost.

XO,
Natalie

P.S. If you're even considering joining Summer School, take a few minutes right now to watch this video I recorded. It breaks down everything about Freedom High so you can get clear on what’s included, who it’s for, and why this might be exactly what your business needs right now. 

📣 I’m carving out time to attend this live virtual event by one of the best marketers I know. Why? Because success leaves clues, and this marketer knows how to build anticipation better than anyone. They’re expecting a million sign ups (!!!) which tells you everything you need to know about how powerful great marketing + content can be.
Come learn with me by saving your free spot here.

🤖 I released a brand new AI Prompt Pack that shows you how to create 30+ pieces of content in under 2 hours (without sounding robotic). It’s already generating the highest opt-in rates we’ve ever seen.
If you’re ready to scale your content and keep your unique voice intact, this is the tool.
See what the hype’s about + download it here.

📝 Freedom High Summer School: Go back to school this summer, but make it business class meets 90s nostalgia. This week-long challenge is your crash course in building foundations + systems that actually scale, simplifying your sales engine, and finally creating a business that runs without you being glued to your screen. Enrollment is open now + class starts August 11th. Join the challenge here.

🚀 The Société: Your go-to membership for building a Freedom-Based Business™ with 60+ templates, weekly coaching, and a powerful community of women entrepreneurs. Join the membership here.