our revenue numbers

Hey ,

I wanted to bring you behind the scenes of bossbabe this week, and share with you some recent launch revenue numbers.

At the end of June, we wrapped out Business by Design affiliate launch - this is an incredible course of James Wedmore’s that we’re huge fans of. We also affiliated last year, and had to do it again hearing the incredible results our community have achieved.

So, in today’s email, here’s what I’m covering:

💸 Specific Numbers: Revenue + Leads
📈 A Comparative Analysis on 2023’s Launch
👎🏼 What Worked, What Didn’t

so, let’s dive straight in (and catch some epic resources at the bottom!).

💸 Specific Numbers: Revenue + Leads

• Overall Launch Revenue Generated (Before Split): $889,010

• Opt-Ins for The Main Conversion Event: 5,912

• Opt-Ins to James' Freebies: 2,034

• Overall Opt-Ins Driven: 7,946

For context, we dove straight into this launch after a couple of back to back internal launches that generated around $3.2M at the beginning of 2024. So, we knew that we’d be speaking to a much smaller audience size, and really wanted to make sure that we were reaching the people that this course would be the best fit for - versus everyone in our community.

📈 A Comparative Analysis on 2023’s Launch

Here are our numbers from last year’s BBD affiliate launch:

• Overall Launch Revenue Generated (Before Split): $804,939

• Opt-Ins for The Main Conversion Event: 6,585

• Opt-Ins to James' Freebies: 14,401

• Overall Opt-Ins Driven: 20,986 (non-unique)

What you’ll notice immediately is that last year we sent more than double the amount of leads, yet we made more revenue this year.

This year, we did a couple of things differently.

We focused more on sending people to the main conversion event rather than the free opt-ins. James did an incredible job of delivering so much value during the conversion event, that even people who are unfamiliar with his work, got to see that he is the real deal.

We focused more on speaking directly to the ideal client for this program, rather than our entire audience. It’s easy to think that more traffic = more sales, but it’s really not the case. The quality of your traffic, aka how ideal of a fit they are, is the most important piece.

I would also say that our audience were more aware of James Wedmore this year, since we introduced him last year and have talked about his work consistently - as clients ourselves! This really goes to show that the know, like and trust factor is essential.

👎🏼 What Worked, What Didn’t

What Worked?

✅ Focusing on a few key lead magnets (we had over a dozen to choose from) was the right choice for us, so we didn’t exhaust our audience with too many messages and we didn’t confuse them with too many things. Instead, we went all-in on the freebies we knew they would love and value the most.

✅ The extra training we hosted with James exclusively for our community was a great way to generate leads and warm up our audience. It was also really fun to co-host this + add extra value for our community in a more intimate setting than they could experience in the main conversion event.

Here are 3 of our highest-performing reels from the launch:

• “The 2-page business plan”

• “The ONE tool”

• “Our weekly revenue”

✅ Recording our joint podcast in-person created so much more energy and value in the interview. Not only did this mean we had a much better podcast episode to release, but we were able to use the high quality video footage to create great reels, which made launch content creation easier.

✅ A co-branded sales page to opt-in for our bonuses was also key for conversion. It can be jarring for people to think they’re clicking on your brand’s link and then arrive at a page that looks nothing like your brand. We created a special landing page for our audience to see all of our special BBD bonuses and learn why we back this course, which then directed them to James’ official BBD sales page to complete their purchase. This made their customer experience more clear, more seamless, and felt more aligned overall.

✅ As always, we incorporated a strategic launch downsell. In any launch, the majority of your leads are not going to convert to the offer you’re presenting. That’s the name of the game. But for people who felt the main offer (BBD) wasn’t the best next step for their goals, we never want to leave them hanging when we know we have so much else we can support them with that may be a better fit for their current needs. After the launch closed, we sent a less expensive offer that was still in alignment to those people, and sent it to 2 segments: buyers vs non-buyers. This generated great added revenue and still allowed us to serve the clients who weren't ready or a fit for BBD.

What Didn't?

❌ For the lead magnets that came directly from James (ROTDCEO and a couple other freebies), those landing pages did not feature bossbabe branding. We got feedback from some people that this was confusing for them because they felt like they clicked on the wrong link, since they’re used to seeing our branding when they click on our links.

❌ We normally like to give ourselves 3 months to prep for great launches, but we had a very short lead time to prepare for the launch. This was our fourth back-to-back launch in about 4 months, so we had very little time to prepare and were “building the plane mid-flight”, so to speak.

Every time we finish a launch, it's never lost on me how incredible it is that we get to have such an impact on our clients while also making great revenue. This launch felt like a major success all round, and I've received so many DMs from people who joined BBD and are already getting life changing results since they joined in June. 🥳 

🎙 Quite honestly, this is one of the most potent episodes I have ever recorded. Melyssa Griffin burned down her multiple 7 figure business, and now owns a bookstore cafe in Lisbon. Listen to the full story here.

💰 One thing I forgot to mention is that we didn’t spend anything on ads to generate that launch revenue, so we’ve relied on organic Instagram marketing. If you haven’t already watched this training about how we’re doing it, it’s ESSENTIAL. Truly. I hold nothing back - it will be a game changer for your revenue.

📌 I’m excited to announce that we’re opening doors for Freedom Fast Track again in October. In our last launch, we closed the doors 1 week early because we had so many more sign ups than anticipated, so I really recommend getting on the waitlist if you know you want to join this time round!

🤓 Ready to finally take the leap into setting up your own business, or optimizing what you already have? I’ve put together a completely free workbook on creating your own Irresistible Offer, and it covers a lot of the psychological elements you’ll want to include for selling out your offer on repeat.