my new product company

May 02, 2025 • Estimated Reading Time: 6 minutes

Hey ,

(PSA, stick with me ‘til the end, I’ve got a surprise!) 🎁

Years ago, I launched a beauty supplement called Oh My Glow.

It was beautiful.
It was growing.
And it was also… exhausting.

Not because I didn’t love the product — I did.
But because I didn’t understand what it truly meant to build a product-based business. Not the Instagram version. The real version. The hard version.

I didn’t understand product-based cash flow.
I had no idea how to price for profit.
I was guessing on inventory, stuck in fulfillment chaos, and didn’t build the right ops around me.

The product was strong — but the foundation wasn’t.
So I stepped away. And I told myself: If I ever do this again, I’m doing it differently.

Fast-forward: I teamed up with Lori… and Glōci was born.

It started when Lori noticed her daily hydration powders were making her puffy and inflamed.
She flipped the label — and saw what most of us never notice: they were basically expensive sugar + salt.

We both knew we wanted something different:

  • Something that actually supported hydration, metabolism, mood, and skin.

  • Something clean, clinically-backed, and formulated for real results.

  • Something that fits into a busy woman’s day, and she would actually enjoy it.

So we combined forces, took everything we’d learned from our past business to commit to doing things differently.

Here’s what we did differently (and what I’d do again in a heartbeat):

💸 1. We built for profitability and predictability from day one.

We didn't assume the product would sell — we planned for it to scale.

  • Modeled COGS with multiple growth scenarios

  • Focused on subscription to build recurring revenue

  • Built our pricing to protect profit, not to chase volume

If your product doesn’t work financially, it doesn’t work — full stop.

🧠 2. We brought in expert operators early.

Most founders try to “figure it out” as they go.
But we wanted Glōci to scale without chaos. So we hired:

  • A fractional CFO to run projections

  • A fulfillment team that could flex with demand

  • Advisors with 8- and 9-figure product brand experience

Because a beautiful brand without solid backend ops? That's just a burnout machine with good packaging.

📦 3. We launched one hero SKU.

No overcomplicated product lines. No trying to be everything to everyone.
Just one ridiculously good formula that delivers:

  • Clinically backed ingredients

  • Low sugar, no filler BS

  • Results women can actually feel

Simplifying the product allowed us to scale marketing, ops, and repeat customer retention without hiring a huge team.

🧘‍♀️ 4. We designed it to fit our real lives.

Lori and I both run other companies and care about our freedom.
We didn’t want another business that relied on us being “on” 24/7.

So we structured Glōci for ease:
→ Strong brand foundation
→ Weekly rhythms (not daily panic)
→ Marketing flywheels over manual hustle

✨ 5. We made the product for women like us.

Glōci isn’t a gimmick.
It’s the product we were both looking for — and couldn’t find.
For the woman who:

  • Wakes up inflamed after travel

  • Struggles with skin or gut changes from stress or cycle

  • Wants more than a “cute wellness product” — she wants something that works

So yes — I’ve built two product brands.

One drained me.
The other energizes me.

And that’s because I stopped treating a physical product like an “add-on,” and started treating it like its own sophisticated engine.

🎁 I’d love to invite you to give it a try.

This isn’t just another wellness product.

It’s a once-a-day ritual for glow, hydration, metabolism, and mood — designed to actually work WITH your skin, gut, and real-life chaos.

If you’ve been meaning to try it, this is your chance:

👉 First up, use code BOSSBABE at checkout to save.

🎉 For the first 10 of you who subscribe after reading this email, I’m going to GIFT you a full set of Bossbabe Sweats (WORTH $150 ALONE). 🎉

^ Read that again. 👀👀 

Head to Gloci here + enter code ‘BOSSBABE’ to save!

TLDR; With your discount, your Gloci subscription will come to around $43… and the first 10 of you will receive a full sweat set worth $150. 🎁🎉

Just forward your receipt to [email protected] — we’ll handle the rest.

I wanted to do something fun and exclusive for our Bossbabe community who haven’t had a chance to try the product yet!

Can’t wait to hear what you think, now go, go, go!

XO,
Natalie

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