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How are they possibly making that many sales?
Hey ,
Have you ever sat there, phone in hand, scrolling someone's Instagram story… and felt your chest tighten?
They're sharing another six-figure launch. Another sold-out mastermind. Another wave of clients pouring in while they sip matcha in Tulum.
And all you can think is:
How are they possibly making that many sales?
Because if you're honest, your brain is screaming:
Where are they finding all these people?
How is their engagement so high when mine feels like shouting into the void?
What do they know that I don't?
I remember refreshing someone's Instagram obsessively during their launch week, watching the numbers climb while my own sales were sparse and unpredictable. I felt physically sick. Like there was some vault of secrets I wasn't given the key to.
For a long time, I thought the problem was me.
Turns out, I was looking at the wrong thing entirely.
The Truth You Don't See
Here's what most people never tell you:
Those numbers aren't coming from Instagram alone.
They're coming from the invisible architecture built underneath it.
Every "effortless" business has systems working while they sleep:
Automated funnels converting leads long before a launch even opens
Relationships built through genuine value for years, not desperate cold outreach
Messaging sharpened over 100+ iterations (you only see version 107)
Data-driven decisions to know what converts before they post
Offer clarity meaning one scalable offer with an engineered client journey around it
Energetic resilience that allows failed launches to feed data back into the system, not defeat into their identity
Stop Reverse-Engineering Outputs
Here's where most entrepreneurs go wrong:
They study outputs (posts, reels, revenue screenshots) instead of inputs (funnels, sequences, positioning systems).
They try to copy someone's harvest without planting their own seeds.
They recreate someone else's decoration without building their own foundation.
And then they wonder why nothing sticks.
Key insight: Outputs are the visible result of invisible systems working. If you only copy outputs, you'll always feel like you're failing.
The Three Layers Every Sustainable Business Builds
When you see a business that looks like it's "exploding overnight," it's because they built these layers in the right order:
Layer 1: Foundation (The Architecture)
Clarity on offer, audience, messaging, and positioning
A system for converting strangers into buyers
Infrastructure to deliver efficiently
Layer 2: Acceleration (The Systems)
Automated nurture sequences
Evergreen funnels alongside launches
Content engines that build trust at scale
Layer 3: Multiplication (The Leverage)
Strategic partnerships and collaborations
Paid traffic amplifying proven organic systems
Team support keeping systems running without bottlenecks
Most people try to skip straight to multiplication (ads, partnerships, PR) without foundation or systems. That's like pumping water into a leaking bucket…the visibility comes, but the conversions don't.
The Confidence Myth
The confidence you see in successful entrepreneurs isn't innate.
It's built from:
Data that tells them what's working
Systems that create predictability
Offers that solve urgent problems
Messaging refined through real-world testing
Inner work to hold visibility, rejection, and scale
If you lack confidence right now, don't assume it's a personality flaw. It's often a systems gap or clarity gap.
The Question That Changed Everything
My entire trajectory shifted when I stopped asking:
"How are they doing it?"
and started asking:
"What am I NOT seeing?"
Because the magic isn't in what's visible. It's in what's invisible.
The real empire builders spend 90% of their time creating things no one sees, so that the 10% they do share moves markets.
The Invisible Work That Builds Empires
Here's what the real work looks like:
Writing email nurture sequences no one sees publicly, but everyone feels when they buy
Spending 3 hours refining a headline to lift conversions by 20%
Auditing funnel metrics weekly to know exactly where to optimize
Sending value-packed emails to potential partners for a year before asking for anything
Sitting with fear of failure long enough to realize it's just a story
Investing in coaching that stretches thinking and gives frameworks you couldn't build alone
This is the unglamorous work behind the glamor.
Your Next Invisible Advantage
So let me ask you:
What's the invisible system you're building right now?
Maybe it's:
An email sequence that educates before it sells
A partnership strategy creating referrals on autopilot
A content system repurposing one idea into multiple formats
Client onboarding that creates raving fans
A funnel that runs daily without live launching
Hit reply and tell me. I read every message and I'm endlessly fascinated by the empires brilliant women are building when no one's watching.
The Real Secret
Remember:
They're not magic. They're methodical.
They're not hiding secrets. They're working systems.
And being methodical can be learned.
The next time you see someone's success and wonder "How is this possible?" - remember:
You're seeing their methodology made visible. You're not seeing the methodology itself.
And methodology can be learned.
If you’re finally ready to do this with guidance, instead of sitting in the dark trying to reverse-engineer everyone else’s results:
I’d love to invite you to join us at Bossbabe Summer School next month.
That’s right: we built a virtual school, named it Freedom High and you’re cordially accepted to scale with us.
Business has been boring for long enough, we’re ready to switch things up. 😉
CLICK HERE to enroll in Freedom High.
XO,
Natalie

🎙️ The last podcast episode I did on personal branding completely blew up, so I wanted to take it a level deeper with you. If you’ve really struggled to figure out what your “uniqueness” is, I think this episode will resonate.
🤖 I took my AI skills to another level this week and created my own high school, complete with high-end lockers, picture-perfect uniforms and the campus of dreams. Check it out - and if you’re interested in tutorials on things like this, hit reply! I wanna know what you wanna know!
📚 I’ve been offline most of this week, soaking up the beautiful weather in the UK and spending time with family. I’ve not been able to put down this book, such an easy read and it’s so nice to get my head out of biz books!

Build Your Invisible Advantage
Feeling overwhelmed by everything you “should” be doing? Start here.
Check Your Basics
Do you have one solid offer, a funnel that sells it, and a way to keep in touch with your audience? If not, pick the missing piece.Pick One Thing This Week
Don’t try to fix everything at once. Choose one system to build or improve.Focus on Strategy Over Inspiration
Motivational posts are nice, but strategies create sales. Learn them. Use them.Stay Ahead
Build your systems before you’re swamped. It’s easier to prepare than to panic.
This Week’s Move:
Write down one system you will build or upgrade and schedule time to do it.

📝 Freedom High Summer School: Go back to school this summer, but make it business class meets 90s nostalgia. This week-long challenge is your crash course in building systems that actually scale, simplifying your sales engine, and finally creating a business that runs without you being glued to your screen. Enrollment is open now + class starts soon. Join the challenge here.
🚀 The Société: Your go-to membership for building a Freedom-Based Business™ with 60+ templates, weekly coaching, and a powerful community of women entrepreneurs. Join the membership here.
👩👧 CEO Mama Membership: A membership designed for entrepreneurial moms balancing business and motherhood with expert guidance and a supportive community. Apply to be a member.