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- i had to have my own back
i had to have my own back

Hey ,
It may be Friday 13th, but you know what’s scarier?
Having zero predictability in your business.
Not knowing what cash flow will look like 3-6 months from now…
Not knowing how that launch is going to perform…
Not knowing if you’ll get 1 sale or 10 sales today…
Not knowing if and when you’ll be able to hire a team member…
Not knowing what thing will move the needle today…
In fact, a lack of predictability is going to create so much uncertainty in your nervous system, and can contribute to a never-ending hamster wheel of self-doubt, procrastination and lack of progress.
So, I’m going to keep today’s email shorter than usual and invite you to solve the problem of predictability once and for all.
I’ve put together an extremely detailed masterclass for you, I’ll be teaching it live and it’ll run for about 90 minutes…
Where, if you truly pay attention, it will give you the entire roadmap to a business that is profitable, predictable and repeatable.
…but before I give you the link to sign up, I’ve got a question:
Do you back yourself?
Do you really, fully, back yourself?
Do you show up for yourself, committed to doing whatever it takes?
Does the present version of you, do the hard things so the future version can benefit?
Because here’s the thing:
I can give you every detail of the roadmap (which I will)…
But if you don’t back yourself…
It’s useless.
And listen, maybe up until this point you haven’t backed yourself in the way that you know, deep in your bones you’re capable of.
Maybe you’ve let self-doubt talk you out of doing the thing.
Maybe you were too embarrassed to start from scratch.
Maybe you’ve allowed people pleasing tendencies to run the show.
Maybe you’ve procrastinated on finishing programs, or commitments, because confusion has taken over.
Maybe you’ve let the story of being too busy get in the way of actually showing up for the things that would make a difference.
If you relate, I’m asking you to draw a line in the sand and start to rewrite the story.
Back yourself .
Because if there’s anything that’s gotten me to where I am now… it has been accepting that no-one’s coming to save me and I’ve got to back myself all the way.
The future version of you is depending on it.
So, if you can commit to bringing that level of commitment, I can commit to bringing everything else.
This could be the line in the sand that you’ve been banking on.
XO
Natalie

🎙 If you’re all signed up for the masterclass but don’t want to wait on getting started, I just released a new podcast episode specifically on creating an offer that can scale. It’s short, to-the-point and could really move the needle. Listen here!
🐣 Okay, okay… for those of you who really do read all of this newsletter and pay attention to the details… I wanted to share a little Easter Egg. 🥹🤍 I’ve never, ever had my own website for my own personal brand, but this year I decided it was time. We’re so close to publishing this live publicly, but I wanted to give you a sneak peek. All the creases are yet to be ironed out, but I’m SO proud of it!
👀 Another sneak peek BTS, is this video I just posted on IG from the day that I took the leap to launch CEO Mama. I was so freaking nervous. I’d walked away from bossbabe a couple of months prior, as me and my co-founder just weren’t aligned on the future, and decided I’d create something that did feel right. It’s crazy to re-watch.