A hard truth about why we stay stuck

Hey ,

I've been thinking a lot about something lately.

And honestly? It's been eating away at me.

Here it is:

We're addicted to the cycle of tactics.

Every few months, there's a new program promising:

• "Make $10K this week with this ONE hack"

• "Grow to 10K followers overnight"

• "My secret script that made me $50K in the DMs"

And we line up like it's Black Friday at Target.

I've done it. My clients have done it. You've probably done it too.

But here's what I'm seeing over and over again:

Entrepreneurs will spend $2K on a "viral content" course… but won't invest the time and money in building the operating system that would make their content actually convert and grow their audience consistently.

They'll drop $5K on a "funnel formula"… but won't build the foundation that actually makes a successful funnel and automate systems for long-term success.

Because operating systems aren't sexy. They require real work. They're not a hack or a dopamine hit. They don't promise a transformation by Tuesday.

Here's The Brutal Pattern I Keep Seeing

Month 1: Buy the new course, get excited
Month 2: Implement for 2 weeks, see some results
Month 3: Results fade, back to square one
Month 4: New course launches, repeat cycle

Sound familiar?

Meanwhile, The Entrepreneurs Truly Scaling?

They stopped buying tactics years ago.

They built an operating system that made every strategy work. 

They installed systems to grow their audience strategically, generate sales predictably, and they now supercharge it with AI. 

Now they aren't hoping each launch works - they know it will.

Here's My Value For You Today

Ask yourself these three questions:

1. What's the last strategy I bought that didn't produce lasting results, and why?

2. Where am I prioritizing tactics over systems?

3. If I had an operating system in place that grew my audience, boosted my sales, and automated my systems, how would that change everything?

Write these down in your journal today.

Because here's what I know for sure:

Strategies create spikes. 

Systems create freedom.

This Is Why I Built Freedom High

Not to teach you another "growth hack."

But to give you a week-long business intervention that installs your Freedom-Based Operating System™:

✅ Grow your audience with strategic content that converts (not just gets likes)
✅ Generate repeatable sales with systems that work, whether you're online or offline
✅ Supercharge with AI, so you stop doing everything manually
✅ Stop winging it and start scaling your income with actual systems AND strategy

This isn't a fluffy webinar. 

It's 5 days of surgical business intervention that transforms how you operate.

I'll Leave You With This

If nothing changes… nothing changes.

6 months from now, you'll be in the same cycle.
Still buying the next course.
Still hoping this one will be different.
Still winging it instead of scaling strategically.

Or… you could choose to become the entrepreneur who finally breaks free.

The one whose business isn't built on hacks, but on systems that grow audiences, boost sales, and automate operations with AI.

If you're ready to stop winging it and start scaling your income with systems, CLICK HERE to join us in Freedom High.

Join the challenge that will transform your business in one week.

Because at some point, we have to choose:

Tactics that keep us busy… or systems that grow your audience, boost your sales, and scale your income.

Which one will it be for you?

XO,

Natalie

P.S. Join Freedom High before the timer hits zero and you’ll unlock a special bonus: my Leaks + Levers Checklist - a tool to uncover hidden inefficiencies, plug profit drains, and activate high-impact growth levers in your business.

🎙️ I feel like we need to address the elephant in the room: the golden era of the education industry is over. So, what do we need to do to future proof our businesses? In this week’s podcast episode, I’m unpacking 5 shifts every founder must make to stay relevant, profitable, and ahead of the curve. Listen to the episode here.

🤳 This B-Roll Playbook has been our most purchased guide this summer. Whether you're a solo creator or scaling a full brand, this 20-page guide shows you how to batch weeks of content in a single day, shoot hands-free, and keep your aesthetic polished and on-brand (without fancy gear or extra help). Take a look here.

From Tactics to Systems

This week, do a “Tactics vs. Systems Audit.”

Here’s how:

1. List out the last 3 programs or courses you bought.
   Next to each, write: Was this a tactic or a foundational system?
   

2. Ask yourself:
   

   • Did this program create a short-term spike or build a long-term foundation?

   • If it was a tactic, what system would have made this tactic work 10x better?

   • Where is my business leaking revenue because I have no operating system holding my tactics together?
     

3. Choose ONE system to build this week.
   (Example: Automate your lead qualification, map your sales follow-up workflow, or batch your content creation with AI support.)

✅ Why this matters:
Tactics without systems = wasted money and energy.
Systems turn every tactic into an asset that compounds.

Do this audit today.
Because building your operating system may not be sexy, but it’s what actually scales your income, your impact, and your freedom.

📝 Freedom High Summer School: Go back to school this summer, but make it business class meets 90s nostalgia. This week-long challenge is your crash course in building systems that actually scale, simplifying your sales engine, and finally creating a business that runs without you being glued to your screen. Enrollment is open now + class starts soon. Join the challenge here.

🚀 The Société: Your go-to membership for building a Freedom-Based Business™ with 60+ templates, weekly coaching, and a powerful community of women entrepreneurs. Join the membership here.

👩‍👧 CEO Mama Membership: A membership designed for entrepreneurial moms balancing business and motherhood with expert guidance and a supportive community. Apply to be a member.